Strategic Objectives
The objective of the Sri Lanka Freight Forwarders Association is to:
- Promote, protect and develop a sound freight forwarding and logistics industry, as the association may deem appropriate, in close cooperation and consultation with any government or non-governmental authority or the private sector.
- Promote and enhance Sri Lanka as a regional and international logistics hub with a reputation for reliability, integrity and high standards by introducing best in class freight forwarding and logistics practice and management.
- Represent, protect and promote the interests of Members and, enhance solidarity and mutual assistance between its members.
- Organize trade events and promote members’ participation in commercial events organized by the association and by third parties.
- Facilitate capacity building by promoting training and development of members and of their employees and of people interested in making freight forwarding and logistics a career.
- Foster good relations with associations whose objectives are, directly or indirectly, similar to those set out above.
- Improve the overall professional image of the freight forwarding and logistic industry.
- Exchange information between industry stakeholders in order to improve the entire freight forwarding and logistic process.
- Develop best practice industry standards in meeting the needs of consumers.
- Carry out the general functions of a trade organization and to provide information for its members through electronic means, publications and of meetings and conferences.
- Represent, promote and protect the interests of the industry by participating as advisors or experts in meetings of international bodies dealing with transportation.
Strategic Goals
Strategic Goal 1: ECONOMIC VITALITY
- Advance and expand the freight forwarding and Logistics industry and support members’ efforts to strengthen economic vitality of the industry, businesses and communities they serve.
Strategic Goal 2: ADVOCACY
- Support and advance freight forwarding and Logistics by influencing and educating decision-makers at government and non-government level and assisting in shaping policies favorable to freight forwarding and Logistics.
Strategic Goal 3: IMAGE
- Improve the image of the freight forwarding and logistics industry.
Strategic Goal 4: PEOPLE AND ORGANIZATIONS
- Encourage and facilitate capacity building through training and development, to enhance the strengths and the effectiveness of organizations and the industry.
Strategic Goal 5: ASSOCIATION DEVELOPMENT
- Strengthen SLFFA to better serve its Industry
Association Development Strategies
- Increase number of new members through targeted campaigns to identify and recruit viable prospect candidates.
- Provide affordable and relevant conferences and programs.
- Target promotion of conferences, committee activities, and leadership opportunities, to increase participation of SLFFA’s diverse membership.
- Look for innovative opportunities to generate additional revenue consistent with adopted policy.
- Use Web-based technologies for E-learning, and other member support services.
- Provide specialized training opportunities for staff development.
- Promote AITT programs within the Industry and the identified external groups.
- Target strategic partnerships/affiliations for AITT.
